It is one thing to have a beautifully crafted spiel regarding each of your treatments, but often — especially in the very visually based world of beauty and aesthetics — a picture truly speaks louder than words. When taking a leap into a new treatment or procedure, clients want as much assurance as they can get to feel that their time, money and commitment into this investment is worth it. One clear-cut way to provide this is through Before & After treatment images. Before & After photos offer your clients solid, visual evidence of what your treatments can achieve, and it also helps them to feel safer and more confident in proceeding with treatment when they can see the positive results of the clients who took the plunge before them.
Getting started with Before & After photos need not be overwhelming either — once you have the process set up, it simply becomes a step which you integrate smoothly into the daily processes and operations of your salon, spa or clinic. And before you know it, you will start to build a library of Before & After treatment images that become powerful and persuasive advertising that you can use across your website, social media pages, advertisements and brochures.
For clients with The Global Beauty Group Technology, we run a fun Before & Afters program initiative that rewards you for sharing your top before and after treatment results. For photos used in our promotional materials, we will reward you with a $250 credit to use at The Global Beauty Group online store. We will also provide you with a copy of your treatment results designed in our official Before & After treatment template which features a written credit to your talented clinician, as well as your business.