This year, sit down and think about exactly what makes your business so unique — what is it in your service experience that clients can’t get anywhere else? Write it down. This is the message you want to be weaving into your marketing language and promotions over the course of 2019. With so much competition out there, if you do not set yourself apart from the rest it is too easy to get lost in the crowd. Can’t think of anything? Pinpoint where your real unique skill and passion lies, and create a signature service experience around this.
When was the last time you held solid training and development workshops with your staff? The fresh and optimistic energy of the New Year is the perfect time to do it. Your staff are your key drivers for improving sales, upselling products and treatments, and retaining clients, so regular huddles and pep talk sessions will ensure your staff are up to speed with your expected service standards. Training and development topics to think about include:
If setting targets and goals, be sure to reward your staff for their great work when they reach their targets.
Whether you like it or not, nowadays your online visibility plays a major role in the overall success of your business and determines how well you will stand out from competitors. Get serious about your social media accounts and focus on delivering 70% value-driven and informative content, and just 30% on sales pitches.
Value-driven content includes “how to” videos, Before & After treatment images, behind the scenes sneak peeks, expert skincare tips with your top clinicians, and product reviews blog posts.
Giving back to your community is a great way to boost staff morale and doubles as excellent PR for your business! Whether it be donating, volunteering or setting up initiatives for specific demographics (such as a Mums and Bubs Haircut Morning), think about ways you can connect with your local community members on a more personal level.