Typically, children and partners are buying the Father’s Day gifts so they should be your target market.
Bring it to their attention that Father’s Day is just around the corner and to consider a gift with long-term benefit (rather than another stubby holder or t-shirt).
Ask:
Now that you have their attention, you need to follow this up with an enticing offer. You want the buyer to feel they are getting a great value offer while also investing in a meaningful gift for dad. Consider a complimentary upgrade, a saving or a take-home product to seal the deal.