Christmas-themed gift packs are a must for boosting revenue in the lead up to Christmas. Create 4-5 gift categories and arrange them in your shop window with clear signage so passers-by know they can pop in for last-minute gift purchases. Gift categories to consider are:
Whether you choose to send an e-Card or a traditional Christmas card by mail, wishing your clients a Merry Christmas is not only a lovely way to show you care but also a prime opportunity to add in a Christmas treat, just for them! Along with the season’s greetings, be sure to include a special discount offer that they can redeem in January to give those post-Christmas sales a boost!
Boost customer loyalty and build client relationships in the best possible way – by throwing a party! Put together a list of VIP and potential clients (by offering a plus one) and send out exclusive invites for your party.
Host the party in your salon or spa and make it fun and interactive by offering drinks and canapés, free mini treatments and handing out Christmas cards with special offers for party-goers to redeem during January and February. This is also an ideal time to offer your VIP clients exclusive treatment packages available to purchase at the event, as well as take them through your treatment offerings and even show some demos on new and exciting treatments!