How are your business’s new year’s resolutions going? If your goal in 2020 is to give your marketing a bit more love, then this one’s for you.
Have you developed a strategy for what you’d like to get out of your marketing this year and how to get there? If not, this is the first place you should start.
Creating a collection of achievable goals that work towards a larger, overarching one ensures you feel less overwhelmed about your marketing and more excited to kick goals along the way!
For example, if your goal is to be more active on social media in 2020 then break it down into 3 smaller ones:
The best bit about setting marketing goals? They can change!
If you’ve allocated time and energy to a marketing initiative that isn’t delivering results, then it’s time to update your goals.
Keep accountable to yourself and your business by ensuring you’re focusing your energy on initiatives that deliver. Review your goals and their progress quarterly.