Thanks to the plethora of social media tools available, the “I don’t have time for social media” excuse is o.v.e.r!
Are you currently collecting before and after results? Not only are they an incredibly impactful way to show your clients their treatment journey but they’re a powerful marketing tool too!
When considering a new treatment, clients want as much assurance as they can get to feel that their time, money and commitment into this investment is worth it.
Once you have a Before & After process set up, it simply becomes a step which you integrate smoothly into the daily processes and operations of your business. And before you know it, you will start to build a library of Before & After treatment images that become powerful and advertising that you can use across your website, social media pages, advertisements and brochures!
Whether you like it or not, nowadays your online visibility plays a major role in the overall success of your business and determines how well you will stand out from competitors.
Get serious about your social media accounts and focus on delivering 70% value-driven and informative content, and just 30% on sales pitches.
Value-driven content includes “how-to” videos, before and after results, behind the scenes sneak peeks, skin care tips and product reviews.
Remember, getting in front of the camera doesn’t require a production crew! Videos that can make a real impact to your online engagement include:
You can reach new client demographics by partnering with businesses in your local area that can refer to your particular service.
Engage with your local community as a way to not only boost brand awareness but work alongside organisations that align with your brand values.
For example, consider booking a booth at a local bridal expo to showcase the services you can offer brides-to-be. Getting a bride on a skin health plan 6 months before their wedding ensures they’re looking flawless on their day but also works towards building a lifetime client.
If you’re a new business, inviting local business owners to an exclusive VIP welcome event is a fantastic way to network with your local community and boost word-of-mouth marketing.
Take the time to build strong relationships with your local community – you never know who you’ll meet that can benefit your business!
If you type “beauty salons near me” into Google right now, would your business come up?
If not, you need to jump onto Google My Business today, build your business a profile and stop missing out on valuable bookings. You’ll need your business name, address, opening hours and some pictures to entice customers.
Another benefit of building a Google Business profile is the ability to cultivate valuable online reviews. Ask all of your top clients to leave a glowing review on your Google profile. As customers can order businesses by top-rated, the more reviews you have, the higher in rankings you’re going to appear!