What do your clients experience when they walk through your doors? Is it a relaxing, serene environment? A place for luxury? Clinical results?
Use your point of difference as a starting point for your Signature Facial experience and what you want your clients to feel when they have it.
For example, if your point of difference is a luxury experience, then incorporating a massage, product infusion and a take-home product could be a great starting point!
If it is advanced clinical results, you may like to incorporate a LED light therapy treatment to enhance your signature facial experience.
Once you’ve deciphered your point of difference and signature facial goals, it’s time to start putting together your treatment protocol.
Your signature facial should be a taste of your treatment menu – incorporate what treatments you want clients to try as well as a favourite they’re already loving! We’ve used as luxury relaxation experience as our example.
For any targeted treatment product you’ve used, explain to the client why you’ve chosen that for them and what it works to achieve.
This further showcases your expertise and demonstrates how your clients can experience their own mini signature facial at home!
By sticking to our 4-step signature facial framework, you can develop a series of targeted facial experiences for your clients!
Utilise your existing client base to identify what skin conditions to craft signature facials around – perhaps you treat a younger client base that could benefit from clearing treatments? Or an older audience that is focused on age management treatments? Having a customisable framework makes it easy to develop a series of targeted treatments.