An IPL machine delivers profitable returns all year round as it offers such a diverse array of in-demand treatments with just a single machine. But did you know that winter is the prime time for pushing your IPL marketing plan to its full potential? Here’s 4 reasons why.
While IPL hair removal can be performed any time of year, winter offers the most strategic timing. Why? Well, to achieve permanent results, a course of around 8 treatments is required. Winter and spring deliver a 6 month window to get the hair removal process well underway to reveal silky smooth, permanent hair-free skin by the time it really counts: summer! This is when clients are peeling off the layers, heading to the beach, and wanting to spend more time outdoors enjoying the sunshine and less time worrying about ongoing hair removal methods like waxing and shaving — not to mention the razor burn and ingrown hairs that come along with it.
Although there is no downtime required after IPL hair removal, clients still need to take care of their skin following an IPL session, and this includes keeping the treated area away from direct sunlight until the skin is brought back into balance. This is because treated skin is sensitive following IPL, and UV rays can further exacerbate this by causing redness, inflammation and irritation. And when’s the best time to keep skin covered up from the sun? Winter, of course!