Don’t put it off any longer—step away from the facials and set aside time to sit down and excavate the many layers of your business. It’s not as fun, we know, but your business will be better off in the long run. Instead of just looking at revenue, it’s a good idea to look at the larger picture, which is what we call key growth indicators. Areas to analyse include:
Where do you want your business to be by the end of 2017? Don’t be afraid to think big, and be sure to write it down. A study by the Dominican University revealed that those who write down their goals were more likely to achieve them, when compared to those who just thought about their goals.
Is your business constantly moving and evolving with the times? The beauty industry is fast-paced and competitive, so it’s very easy to get left behind. Technology is now the norm in the treatment room—so have a look at which options will best suit your budget and clientele and go from there.
Investing in a LED device, for example, can cost your business as little as $55 per week, yet you could easily be charging $89-$139 for a single treatment. LED is an incredibly value-added technology as it not only delivers fantastic stand-alone facials, but it also functions as a beautiful add-on treatment or upgrade to skincare facials to enhance the final results.
How’s your marketing strategies coming along? If you don’t have a marketing plan in place by now, it’s time to knuckle down! All of our device owners have access to our Marketing Success Guide, which is a must-read, as well as loads of online marketing resources designed to help you get the most out of your business. If you have any questions regarding our free marketing support, just give us a call!
Even if you’re running a highly successful salon, education and upskilling should never cease—rather, it should be an ongoing part of your journey as you continue to grow and flourish as a beauty specialist.
Running a salon, spa or clinic isn’t a walk in the park—so be proud of your achievements so far, but also don’t be afraid to reach out for support. Find successful people in the industry who can mentor and advise you, or look into the benefits of business coaching.